Overview
A mark, a type system and a palette, made by the person who is then going to build the site with them. No handover gap where the identity says one thing and the website says another, and nothing that only works at poster size.
Covers
06- Identity
- Logo
- Type
- Palette
- Motion
- Guidelines
Who it suits
03- New businesses with a name and nothing else
- Brands drawn before the website existed
- Anyone whose logo falls apart at small sizes
What you get.
4 included- A mark that still reads at sixteen pixels
- Type and colour chosen to be used, not admired
- Motion for the places it moves
- Guidelines short enough to actually be followed
How it runs.
1 to 3 weeksShare of the work, by the weight of each stage.
- 17% of the work
Dig
What the business actually is, in plain words, before anything gets drawn.
Days 1 to 3 - 66% of the work
Draw
A mark, a type system and a palette that survive being used small.
Weeks 1 to 2 - 17% of the work
Pack
Files for everywhere it has to appear, and rules short enough to follow.
Final days
Built with.
2 tools- AdobeDesign
- AIWorkflows
What to check.
Scope, up frontWhat this is not
3 excluded- A logo contest with fifty options
- Print production management
- An identity you cannot afford to use
Where it is asked for.
3 towns- TW9RichmondAlso asked for there
- TW11TeddingtonAlso asked for there
- TW12Hampton HillAlso asked for there
Questions, answered.
3 questionsDo I get the files?
All of them, in the formats each place needs, plus the working files. Nothing is held back to keep you coming back.
Can you work with a logo I already have?
Often the better option. If it works, it gets a system built around it rather than replaced for the sake of it.
What if I only need the mark?
That is fine. Type, palette and motion exist because most people need them eventually, not because they are compulsory.